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Lending origination hub
 

Smarter Lending Starts Here

Built with You, for You

One platform for all financing needs

 
Why CREALOGIX 
 

Why Leading Middle East NBFIs Choose CREALOGIX 

Our lending origination hub goes beyond technology it is built on trust, innovation, and regional expertise. In the Middle East, where financial institutions are under constant pressure to scale responsibly and deliver customer-centric services, CREALOGIX provides a proven foundation for growth.


We enable banks and NBFIs to launch new lending products faster, diversify their portfolios, and achieve sustainable profitability. With our omni-channel digital platform, institutions can offer tailored journeys that enhance customer loyalty while ensuring regulatory compliance and operational efficiency.

Regulatory-First

Built with full Central Bank compliance at its core, our platform ensures fast, secure, and regulator-aligned launches. Designed to meet SAMA and regional requirements, it gives institutions the confidence to scale without delays or compliance risks.

 

Proven in Middle East

With a strong track record across Middle East, our lending solutions are trusted by leading banks and NBFIs. We bring deep regional expertise and proven execution, enabling institutions to go live faster and deliver seamless customer experiences.

 

Modular & Flexible

A single, future-ready platform that adapts to your business needs. Powered by microservices and open APIs, it combines prebuilt modules with fully configurable workflows, giving financial institutions both speed and flexibility. We ensure compliance, customer focus, and support for growth.

True Partnership 

We don’t just provide technology, we commit to long-term success. Built on trust and collaboration, our approach ensures Middle East institutions always have a reliable partner at their side. From launch to continuous innovation, we stay engaged to support growth, adapt to change, and deliver results.

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Over 70% of wealth management firms in Saudi Arabia (1)
 
 

What’s Slowing Lending Down Today?

The challenges are clear and we’ve designed our platform to remove them:

  • Slow, manual approval and disbursement processes
  • Fragmented KYC and onboarding experiences
  • Regulatory reviews that delay time-to-market
  • Legacy systems that can’t scale with demand
  • Customer journeys that lack speed and simplicity
 
 

We Know the Barriers

That’s Why We Built the Solutions

Redefining lending with technology that works for you and your customers

End-to-End Digital Origination

Faster go-to-market, lower cost of acquisition. Fast, seamless onboarding through mobile/web, eKYC, document uploads, scoring, and approval, all automated. Enabled rapid launch and scale of personal finance with minimal operational overhead.

Customer Self-Service & Experience

Lower cost-to-serve, increased customer satisfaction
Loan servicing, payment tracking, and digital contract management all through the app. Improved customer engagement and lower reliance on call centers or branches.

Growth and Profitability

Boost assets growth and profitability. Proof points: Ignited a 234% surge in personal finance assets, from SAR 231M to SAR 774M in just one year (2024). Fueled 81% YoY net income growth in one year (2024).

Operational Efficiency & Automation

High operating leverage and sustainable growth without infrastructure cost. Digital workflows reduced turnaround times and manual handling. Empowered J-B to scale from SAR 2.4B to SAR 5.0B in assets with operational efficiency; achieving growth without proportional increase in headcount or branches.

Product Innovation Enablement

Business agility, innovation speed, revenue diversification. Enabled J-B to introduce new products (eg. Personal finance) entirely via digital channels.

The digital platform allowed testing, iteration, and scaling without changing core systems.

 
 

Proven Results Across the Region

Our Lending Origination Hub earned "Best Digital Transformation in Lending" in Saudi Arabia. This award reflects our commitment to rapid deployment, regulatory compliance, and customer-centric innovation.

 
 

70%

Faster loan decisioning

 
 

 40% 

Lower origination costs

 
 

 5 of 11 

Top Saudi Banks onboard

 

How it works?

6 Step Platform Flow

1

Mobile onboarding (Arabic + English UX)

Seamless multilingual onboarding experience designed to engage customers from the start.

2

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Smart content management keeps interfaces intuitive, reducing friction and improving usability.

3

AI pre-check & credit scoring

Quick and accurate eligibility checks ensure faster, more reliable lending decisions.

4

Instant approval engine

Automated decisioning enables instant loan approvals, accelerating time-to-funding.

5

Loan disbursement & notifications

Effortless loan disbursement with real-time updates keeps customers informed at every stage.

6

Real-time dashboards & compliance audit trail

Comprehensive dashboards and audit logs ensure transparency, compliance, and actionable insights.

Built for What’s Next

Our product roadmap reflects tomorrow’s needs today. Whether it’s AI-powered eligibility and scoring, or predictive analytics for lending portfolios, CREALOGIX ensures your institution is future-proof. Aligned with Vision 2030 priorities, our platform empowers financial inclusion, SME credit enablement, and digital scaling without increasing your team size.

 AI | Vision 2030 | SME | BNPL | Inclusion 

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Let’s connect
 

Let’s Start the Conversation

Our team is here to answer your questions and explore how we can support your lending growth.

What Can You Achieve with CREALOGIX?

Our Lending Origination Hub is designed to deliver measurable results. With configurable workflows, embedded KYC with OCR, and support for BNPL, microfinance, and SME lending, we help institutions accelerate growth while ensuring a seamless borrower experience. Whether via web, mobile, or branch, our platform provides real-time portfolio insights and audit trails that keep you regulator-ready.

Benefits for Your Institution:

  • Cut time-to-yes by up to 70%

  • Lower cost-to-originate by 40%

  • Improve customer satisfaction with mobile-first journeys

  • Launch BNPL and SME products faster than ever

  • Stay compliant with built-in regulatory alignment

  • Scale lending operations without increasing headcount

How does CREALOGIX help you stay ahead of market change?

Our platform is built to adapt with modular components, open APIs, and continuous regulatory alignment. This means you can launch new products faster, respond to evolving customer needs, and scale seamlessly as the Middle East lending landscape grows.